Generating content is a generally simple task: find or take pictures, share them on social media, use a popular hashtag and ta-da! You’re on your way to engaging your audience, gaining followers and growing your presence. What isn’t a simple task is generating quality content that really connects with viewers and send a message of what you’re about as a company.
This is something that’s been weighing on my mind for the past few months that I’d like to share with you.
When I started this project, the objective was (and still is) to share pure Canadian-created content; telling stories of the people behind our country’s finest builds and shops, as well as covering the events that too often go unnoticed outside of our borders. Most importantly, to deliver quality content — not cram poorly shot Instagram photos and click-bait articles down people’s throats. To do that, connections need to be made and relationships with other creative minds need to be fostered.
Although I’m more of the philosophy of quality over quantity, things began to feel as if they had slowed. At the beginning of the summer, shortly after the article about Canada’s Cleanest Civic was published, I felt like I had hit a wall. With a full-time job, as well as other personal commitments, my creative process had suffered. Articles stopped being made, and I began to fear I had stagnated. This was realized shortly after publishing the Cabot Trail article which managed only a few hundred views. I felt as if I had let you down.
At the end of the day, all I want to do is be a part of creating something that you enjoy, or even better — something you look forward to. The most important piece for anything that is published on this site isn’t the process of setting up an interview, or booking a photoshoot, or finding some unicorn car. This is about you.
Going into our second year, I want nothing more than for this community to continue to grow. I want to thank each and every person who took the time to read an article, shared a post online, or like a picture we shared. Additionally, I want to thank those who took the time to sit down for an interview, and the photographers we work beside, because without you we wouldn’t have a story to share.
So if I can ask you, the reader, one favour:
If you like what we’re doing, tell us. If you don’t like something — especially if you don’t — tell us. If you have an idea for an article that you want to see, tell us.
Here’s to another great year together.
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